I'm Lee. I have a BSc in Sports
Science and spent my college
years not using it.

I played football from the time I was old enough to kick a ball. Club football, school football, the whole thing. It wasn't just exercise — it was structure, identity, a team. You showed up twice a week, trained hard, played on weekends. Fitness was a byproduct of something you loved.

Then I was 18, and life changed direction. College started. The team fell apart. The structure disappeared.

"I want to be honest about this part because I think it's the part most people recognise but nobody talks about."

College was good. TU Dublin, Sports Science and Health. I was studying the physiology of exercise while living the exact opposite of what I was learning. Drinking most weekends, going out, the full Irish college experience. I knew what I should be doing. I just wasn't doing it.

I graduated with a degree that should have set me up to help people get fit. Then I got knocked back for the job I'd studied for — working with elderly populations as a physical trainer. That stung.

So I pivoted. Ended up in sales, which turned out to be something I was genuinely good at. A €25k self-generated deal in my first year. CEO commendation. Multiple promotions. The career was working.

But I was 25 and I hadn't felt properly fit since I was 17 on a football pitch.

The Flip

At 25, I decided to actually become the healthy person I'd spent four years learning how to help others be.

I didn't go cold turkey on everything. I still drink socially — I'm not going to pretend that's not part of my life, because it is. But I got serious about training. I started running. I got a WHOOP. I started treating my recovery like data rather than guesswork.

The first half marathon was brutal. I'd never run more than 5k in my life. Training for it while also lifting — figuring out how to structure the week, how to eat enough, how to recover — that's where hybrid training became my thing.

I've since completed two half marathons. I train 4-5 days a week. I use my degree every time I write an article. And I still go out on weekends, because that's real life.

Why This Site Exists

There's a specific person I'm writing for. An Irish or UK lad in his mid-to-late 20s or 30s. Played sport growing up. Got off track. Has a job now. Goes to the gym but feels like he's going through the motions. Drinks at weekends. Wants to feel properly fit again like he did at 17 on the pitch. Not looking for perfection. Looking for someone who gets it.

He won't trust a ripped influencer who's never had a bad week. He will trust me.

This site is what I wish had existed when I started.